Maricielo Villas - News in Philippine Star 020511

DMCI Homes posts record P15-B gross sales revenue

The Philippine Star
Updated February 05, 2011 12:00 AM

MANILA, Philippines - DMCI Homes, the country’s leading developer of resort-inspired communities, achieved a stellar milestone with a P14.7-billion record-breaking gross sales revenue to highlight their entry into the company’s first decade of operations.

Inspired by the construction heritage of its mother company D.M. Consunji Inc., DMCI Homes has finally carved its own name in the property industry by coming up consistently with high quality standard developments that fulfill the needs and aspirations of the middle-income market. This was further proven by the unprecedented P14.714 billion income for 2010 — the company’s highest total sales record and a 95 percent increase of the 2009 gross sales revenue of P9.057 billion, according to Joseph Ramil Lombos, DMCI Homes director for finance and operations.

The total unit sales for its variety of residential projects significantly increased from 3,033 in 2009 to 4,848 last year, stimulated by the launch of new projects in key areas around the Metro as DMCI Homes expanded its reach to reach more prospective buyers all over the country. Majority of the units were configured to accommodate young families.

All seven new projects launched in 2010 – The Redwoods in Fairview, Quezon City; Royal Palm Residences’ Rawai & Kamala Towers in Taguig; La Verti Residences in Pasay City; Accolade Place in Quezon City, Siena Park Residences in Bicutan, Parañaque; Flair Towers in Mandaluyong CBD; and Rhapsody Residences in Sucat, Parañaque – recorded brisk sales that were above the normal sales take-up rate.

Despite the proliferation of other developers, many of them new and offering supposedly lower-priced projects, is still confident of its unparalleled advantages in the industry.

DMCI Homes director for design and construction Elmer G. Civil attributes their success to the company’s notable construction programs, which involve in-house design and construction.

“Being both builder and developer allows us to have full control of the project quality and schedules, thereby giving our clients a product of high quality and timely turnover. Add to that our construction heritage which has always been the trademark of DMCI. We use DMCI’s senior technical and management expertise in construction with the objective of delivering a high-quality, cost-efficient, and timely delivered units to our clients,” he explained.

The in-house design and construction approach allows the company to control and manage all their project activities from conceptual stage, construction stage, up to turn-over of the units, ensuring that they are always touching base with their clients.

Despite these accomplishments, DMCI Homes continues to blaze the trail when it comes to innovation. In 2010, the developer introduced a new product called Accolade Place. Envisioned as an Asian boutique condo development, it will rise at six stories, in one building, and offer only 130 residential units for the ultimate in low density, condo living. The premium advantages of this upscale project has been such a hit in the market that the units were sold out in less than four months.

The builder-developer’s unique breakthrough building design technology, referred to as the “Lumiventt”, was also formally launched to the public last year. Lumiventt, a combination of the words lumen which means light, and ventus which means wind, is a system that allows the free flow of natural light and ventilation around a high-rise structure. This can already be experienced in Tivoli Garden Residences and Royal Palm Residences’ Rawai and Kamala Towers, Flair and La Verti Residences in the future.

For 2011, more projects are set for launch in response to the extensive market demand: Maricielo Villas, a sprawling medium-rise development in Las Piñas; Stellar Place in Visayas Ave., Quezon City, that will consist of a mix of high-rise and mid-rise buildings; Amaryllis, along the vibrant Tomas Morato Ave., Quezon City; will once again showcase DMCI Homes’ most popular condo living benefits that have been such a hit in the market.

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